Client Lifetime Value
What is each client
actually worth?
Most operators undervalue retention because they've never seen the compound math. Three inputs, one number that changes how you think about acquisition.
Structural Assessment
Client Lifetime Value
Acquisition Ratio
Max Acquisition Spend
per client and still profit
Gross vs Net Lifetime Value
Gross CLV
total revenue
Net CLV
after delivery costs
The Acquisition Gap
Retention Leverage
What This Means
PHARALLAX pharallax.ai/tools/client-ltv
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This calculator CLV + acquisition math
Full structural read 23 patterns