Pricing Power
Are you leaving money
on the table?
See where your pricing sits against industry benchmarks. Model a price increase and see the math.
Your Position vs Market
The Courage Gap
Model a Price Increase
New Price
Clients Who'd Leave
Current Annual Rev
New Annual Rev
Net Revenue Change
Factor Limiting Your Pricing
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What is pricing power?
Pricing power is your ability to raise prices without losing enough clients to cancel out the gain. This calculator places your rate against an industry price range and sweet spot, then lets you model increases from 5% to 50% to see expected client loss, new annual revenue, net change, and the break-even point where revenue would drop below today's.
How do I read my pricing power result?
Your rate is compared with your industry's sweet spot for the pricing unit you chose. Below it, you see how far below and a courage gap to the bottom of the sweet spot. Inside it, the gap runs to the top. The break-even marker shows the increase where revenue starts falling below today's.