Competitive Moat

Most service businesses have zero moat.
Score yours.

Rate 5 moat dimensions on a 1-10 scale. See your overall defensibility and where a cheaper competitor would attack first.

5

How hard is it for a client to leave you? (1 = trivial, 10 = deeply embedded)

5

Are you the known name in your space? (1 = invisible, 10 = category leader)

5

Do you have proprietary data, systems, or IP a competitor can't replicate? (1 = none, 10 = irreplaceable)

5

Does your service get better as you add more clients? (1 = no effect, 10 = strong flywheel)

5

How long would it take a competitor to match your skill? (1 = weeks, 10 = years of specialization)

Instant. No signup. Based on structural patterns from a 320,000+ claim knowledge base.

What is a competitive moat for a service business?

A competitive moat is any advantage that makes it hard for a rival to win your clients, even at a lower price. This scorer has you rate five dimensions from 1 to 10: switching costs, brand recognition, data or IP advantage, network effects and expertise depth. It weights them into a score out of 100 and names your weakest point.

How do I read my competitive moat score?

Your score is a weighted average of the five ratings, with switching costs weighted most and expertise depth least. 75 or higher is Strong Moat, 50 to 74 Partial Moat, 25 to 49 Thin Moat, and below 25 No Moat. The lowest rated dimension shows as your Weakest Point.

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