Referral Dependency
If referrals dried up tomorrow,
how long would you last?
Most operators don't realize they're one referral source away from a revenue cliff. Score your dependency in 30 seconds.
Referral Dependency Grade
Risk Dimensions
If Referrals Drop 50%
Annual at risk
Pipeline half-life
Monthly shortfall
Referral Half-Life
The Exposure
Priority Move
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What is referral dependency?
Referral dependency is how much of your new business relies on referrals, a channel you do not control. This score grades the share of new business that comes from referrals, scores client diversity and compares you with an industry referral average. It also estimates a pipeline half-life and, with revenue entered, what a 50% referral drop puts at risk.
How do I read my referral dependency grade?
The grade comes from your referral share of new business. Under 30% is A, Healthy Diversified. 30 to 49% is B, Moderately Diversified. 50 to 69% is C, Referral Heavy. 70 to 84% is D, Dangerously Dependent. 85% or more is F, Single-Channel Risk. Each dimension below it scores 1 to 5.